End Rate Face
Wealthsimple Campaign, 2024
Wealthsimple, “End Rate Face” Mortgage
May 2024
Role
VP, Executive Creative Director
Context & Problem
Mortgage interest costs are up 30.9 percent year over year, which makes buying a home harder and renewing a mortgage much more expensive.
Product Positioning
The more assets you have with Wealthsimple, the lower your mortgage rate
Insight
People really care about mortgage rates. But it’s a brutal time to be looking for one.
Credits
Design Agency: Porto Rocha
Photographer: William Arcand
Wealthsimple Creative Team:
Jacob Weinstein, Carly McCready, Amy Savidge, Greg Hergott, Ben Fryc, CJ Flynn, Jessica Flanagan, Janet Xi, Caroline Brisebois, Remy Phillpotts-Jakob, Greg Tharp, Kat Zivanovich
Wealthsimple, “End Rate Face” Mortgage
May 2024
Role
VP, Executive Creative Director
Context & Problem
Mortgage interest costs are up 30.9 percent year over year, which makes buying a home harder and renewing a mortgage much more expensive.
Product Positioning
The more assets you have with Wealthsimple, the lower your mortgage rate.
Insight
People really care about mortgage rates. But it’s a brutal time to be looking for one.
Credits
Design Agency: Porto Rocha
Photographer: William Arcand
Wealthsimple Creative Team:
Jacob Weinstein, Carly McCready, Amy Savidge, Greg Hergott, Ben Fryc, CJ Flynn, Jessica Flanagan, Janet Xi, Caroline Brisebois, Remy Phillpotts-Jakob, Greg Tharp, Kat Zivanovich
