I build brands people care about.
As a French multidisciplinary creative executive, I specialize in brand transformation, digital innovation, and storytelling that moves culture and drives growth. From fintech to fashion, sport to luxury, I’ve shaped iconic brands across every platform — and built teams that make it happen.
I started as a photographer and designer, and over 18+ years, I’ve led global creative work for Dior, Nike, Twitter, Cash App, and Wealthsimple. From launching DTC platforms to reimagining digital ecosystems, I operate at the intersection of brand, product, and storytelling — where vision meets execution.
Experiences ↴
Wealthsimple
VP, Executive Creative Director, Los Angeles, CA
2024 – Present
Led the end-to-end creative vision across all brand and growth efforts during a period of explosive scale. Defined and evolved Wealthsimple’s brand identity through integrated campaigns, bold activations, and partnerships. Owned creative for GTM, performance, brand and product marketing. Partnered with the C-suite to drive strategy, build a high-impact in-house team, and push the brand into culture.
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Cash App
Group Creative Director, Los Angeles, CA
2022 – 2024
Led $Brand Creative, growth campaigns, and 3D content across key initiatives. Connected brand and product through a unified creative vision that drove both clarity and culture. Partnered with the C-suite to shape strategy, elevate the in-house team, and help cement Cash App’s position at the intersection of money, music, and culture.
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FIGS
SVP, Creative (Advisor), Santa Monica, CA
2022
Advised on brand storytelling, design systems, and cross-platform experience across digital and physical touchpoints. Drove business transformation through campaign development, brand evolution, and org design — partnering with executive leadership to scale the team, systems, and creative roadmap for long-term growth.
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Chime
Head of Creative, Los Angeles, CA
2021 – 2022
Executive creative lead for one of the fastest-growing fintech brands in the U.S., driving brand vision, voice, and marketing strategy in direct partnership with the CEO and CMO. Led a 25+ person in-house studio across brand, performance, product, lifecycle, and social. Defined Chime’s mission, visual identity, and creative direction — elevating craft across every touchpoint, with a focus on real, lifestyle-driven storytelling. Scaled creative operations to support hypergrowth, contributing to Chime’s valuation jump from $14B to $25B.
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Twitter
Global Creative Director, Los Angeles, CA
2019 – 2021
Led Twitter’s 90+ person global creative studio through one of the brand’s most culturally pivotal eras. Oversaw brand design, social, editorial, video, and digital content across all touchpoints. Partnered with the C-suite to shape brand strategy, led the “Imperfect, by Design” refresh, and introduced Twitter’s new typeface and 3D identity system.
Drove creative for major cultural moments including the global BLM response and COVID “Wear a Mask” campaign. Restructured workflows during COVID to maintain high creative output and unify in-house design, editorial, and production. Acted as a bridge between brand, product, and voice. Helped reassert Twitter’s place in culture — not just as a platform, but as a brand with a point of view.
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Nike
Design Director, Studio Content, Portland, OR
2018 – 2020
Creative lead for global brand content across Nike Air Max, AJ11, Joyride, PG4, and Jordan lifestyle — overseeing photography, video, and creative direction. Led the new photography and production model for Nike Icon Studios LA, the brand’s flagship imaging facility. Supported North America brand creative across Jordan, Running, and Sportswear. Partnered with digital leadership to help shift Nike from a retail-first brand to a digital ecosystem — accelerating Nike.com and the Nike app platform. Nominated for the “Just Do It” award for work exemplifying Nike’s values and creative excellence.
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Firstborn
Design Director & Photographer, New York, NY
2016 – 2018
Creative lead across luxury, beauty, and sport clients including Yves Saint Laurent, Lancôme, L’Oréal, and Adidas. Directed photo-driven campaigns, e-commerce experiences, and 360° content across digital and retail. Led concepting, design, and art direction for global initiatives, while also shooting and retouching photography for select Adidas projects. Contributed to new business through creative strategy and pitch development.
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AKQA
Sr. Art Director, London, UK
2015 – 2016
Led creative for Nike Training Club during a pivotal evolution of the brand’s fitness platform. Directed UX, content, and visual design for the NTC app — Nike’s flagship digital training product — integrating custom workouts, athlete access, and community engagement. Collaborated between AKQA London and Nike HQ in Portland to execute the global rollout, helping NTC become the #1 fitness app in 23 countries with over 15M downloads. Earned Apple’s Editors’ Choice and “Best New App” honors.
Helped evolve NTC from a fitness app into a global digital training ecosystem.
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Freelancer & Photographer
Creative Director, Paris, FR & London, UK
2013 – 2017
Led creative direction for global and European campaigns across luxury, lifestyle, and entertainment brands including Dior, Celine, Chanel, Thierry Mugler, Guerlain, Disney, Nespresso, Baccarat, AXA, and more. Delivered concept-to-execution work spanning content, branding, and digital for clients ranging from heritage houses to emerging cultural voices like Yard Paper.
Shot lifestyle and editorial campaigns for Nike, Jordan, Casio, Paulette Magazine, YARD, and YARD Paper — crafting culturally resonant storytelling across fashion, sport, and streetwear. Known for blending visual precision with brand voice and real-world energy. Award: FWA Site of the Year (2015), Portfolio: www.hellothierry.com
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Immersive Garden
Sr. Art Director, Paris, FR
2015
Collaborated with a top-tier interactive design team to concept and build an experimental digital experience. Led visual design and creative direction, pushing the boundaries of interaction, motion, and storytelling in web design.
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Grouek
Creative Director, Paris, FR
2015
Led the creative studio across concept, pitch, and execution for integrated campaigns and digital experiences. Oversaw multidisciplinary teams to deliver work spanning film, interactive, and branded content for a range of culture-forward clients.
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Soleil Noir
Art Director, Paris, FR
2011 – 2014
Led visual design and interactive storytelling for digital campaigns with clients including Nespresso, Disney, Thierry Mugler, and Fisherman’s Friend. Directed the full design language and experience for Nespresso.com. Created experimental web experiences with one of Europe’s top design teams — including the first online karaoke for The Lion King, overseeing animation, UX, and interactive design.
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Penny Lane
Art Director, Paris, FR
2009 – 2011
Crafted visual direction and campaign design for luxury clients including Dior, Guerlain, Celine, Chanel, and Nespresso. Focused on elevating brand storytelling across digital, print, and in-store activations.
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